The Brazen Auto Story: How it Started and Evolved

23rd Oct, 2025

2017: Where it all began 

The Brazen Auto journey began in 2017 with a clear and ambitious vision: to become a trusted name in the auto salvage industry. Founded by a team passionate about automobiles and committed to delivering value, Brazen Auto initially focused on purchasing accident-damaged vehicles and was trading as Auto Rejects at the time. 

 

This niche allowed us to tap into a market that was often overlooked, providing car owners with a reliable and fair option to sell their damaged vehicles. With a customer-first approach, we quickly established ourselves as a brand synonymous with integrity and trustworthiness.

 

2018 - 2019: Expansion into Buying Mechanical Issue Vehicles

As we gained traction in the market, we recognised an opportunity to expand our services. By 2018, we began purchasing vehicles with mechanical issues. This move was a natural progression for the business, aligning with our growth mindset and commitment to serving the broader automotive market. The expansion allowed us to diversify our offerings, providing solutions to car owners facing costly repairs and offering them a fair deal for their vehicles.

 

2020 - 2023: Embracing the Used Vehicle Market

Our success in the salvage industry fueled further growth. By 2020, we had evolved the business model once again, this time entering the used vehicle market. We began purchasing normal-running, good-condition vehicles, expanding our portfolio beyond salvage to include a wide range of cars. 

This transition was supported by our strong network of contacts and our reputation for fairness, which continued to attract both sellers and buyers. 

 

2024: A New Era – Cars, Bakkies, and Trucks

The year 2024 marked a significant milestone in Brazen Auto’s evolution. No longer are we just a player in the salvage and used car markets, we expanded our reach to include a wide range of vehicles, from cars to bakkies and large commercial trucks. This strategic shift allowed us to cater to a broader clientele, from individual car owners to businesses in need of commercial transport solutions. 

With this expansion, we reinforced our position as a flagship brand in the automotive industry, recognised for our efficiency, integrity, and personal attention.

 

The Brazen Auto Legacy

Today, Brazen Auto stands as a leader in the automotive market, with a well-established brand and a digital footprint that reflects its growth and success. Our philosophy of offering fair deals has built a loyal customer base, and our commitment to customer service is evident in our “we come to you” approach. 

 

Our brand purpose, “To serve the auto salvage and used vehicle market efficiently, with integrity and personal attention,” continues to guide our operations as it navigates the future of the industry with a growth mindset and openness to digital transformation.

 

As we continue to evolve, our story is one of resilience, adaptation, and unwavering commitment to serving our customers. From our humble beginnings in 2017 to our current status, Brazen Auto remains dedicated to its core values and its mission to deliver exceptional service and fair deals in the automotive industry.